Marsha Lindsay

Marsha Lindsay is CEO of Lindsay Foresight & Stratagem. A globally recognized analyst, author and thought leader on what’s best for what’s next, her life’s work is research that identifies and forecasts emerging consumer, marketplace and leadership dynamics. With her insights she consults and educates C-Suites, boards and marketers to increase their odds of future viability, competitiveness and profitable growth.

As a child, she grew up with wild things in the woods and fields along the Little Wolf River in Wisconsin. Alarmed by Rachel Carson’s forecasts, as a grade schooler she advocated conservation in state-wide speech competitions.  In 1966 she acquired her first copy of Sand County Almanac and was captivated by the concept of a “land ethic.” In its early years she served as a trustee of the Wisconsin Nature Conservancy. When called in the late ‘80’s for an idea to brand a major “funding initiative” (coming up for vote in the legislature) to preserve natural areas and wildlife habit in the state she said “It’s all about stewardship, so it should be called that.” It is to this day. (The names Knowles and Nelson were added a few years later).

In addition to her research and consulting work, Marsha serves on several fiduciary boards and enjoys adventure travel around the globe. But as her husband, children, beloved springer spaniel and friends will attest, her favorite place on earth is the “old family cabin” (nigh 100 years old and not much different than The Shack), off the grid on a pristine lake and 80 acres in Northern Wisconsin. There she returns for weeks each summer to reunite with wild things. There ‘the Pleiades can be seen climbing high and on still nights, when the campfire is low, she listens to the wolves howl and the vast pulsing harmony; rhythms spanning the seconds and the centuries.’