The Communications Associate is responsible for developing content to engage and grow the foundation’s social communities. Work will require outstanding visual and written communication to accomplish the intended impact and to reflect the brand and mission of the Aldo Leopold Foundation. The Communications Associate will support the work of the Communications and Marketing Coordinator to grow awareness and support for the foundation’s mission and work, increase participation in the organization’s programs with new and diverse audiences, and increase revenue.
Essential Duties and Responsibilities
Graphic Design & Media
Design, create, and update visually compelling materials within existing brand and style parameters that promote the work and offerings of the Aldo Leopold Foundation, including but not limited to:
Layout and design for The Leopold Outlook magazine, a full-color, long format, showcase production
Flyers and brochures to inform and promote programs (e.g., crane viewing tours) and projects (e.g., My Wisconsin Woods)
Interpretive, informative, and way-finding signage to enhance the visitor experience (exhibit hall, hiking trails, gift shop)
Digital assets for website, email, social media that educate and inspire
T-shirt and product designs that are appealing and reflective of the organization’s mission
Act as point person with print houses and vendors for the majority of print projects.
Create and edit short videos that inform and engage audience(s) about a land ethic, the work of the Aldo Leopold Foundation, the Leopold Shack and Leopold Center, projects like My Wisconsin Woods, and programs like crane viewing tours.
Collaborate and brainstorm with teammates on themes, strategies, and content for annual communications and marketing plan to reach, engage, and grow various audience segments including environmentally conscious citizens, young conservation professionals, and landowners.
Provide insight and ideas for content themes and topics, authors, assignments, placements, and timelines.
Assist with writing news articles and blog posts for the website, as well as other content specific to programs, projects, or other communications channels.
Assist with editing of written content for all communications channels.
Email & Social Media
Collaborate with teammates on strategies to cultivate and grow social communities to achieve aggressive growth targets in the next three years.
Work with teammates to execute additional email marketing, acquisition, and engagement strategies for Aldo Leopold Foundation and the My Wisconsin Woods project.
Ensure email newsletter is drafted with compelling and informative material and delivered each month in a timely manner to sustain engagement.
Develop the day-to-day social media plan (Facebook and Twitter primarily, also YouTube, Instagram, LinkedIn) within direction provided by the communications and marketing plan.
Create and curate social media content; collaborate with teammates that can provide support.
Monitor, manage, and respond to comments and messages on social platforms.
Work with Communications and Marketing Coordinator to execute and track paid social media campaigns.
Track key performance indicators for email and social media; assist with compiling results for reporting.
The Aldo Leopold Foundation seeks a candidate with a degree in graphic design, marketing, and/or communications and a strong interest in conservation and the environment. The ideal candidate will have excellent communication skills, the ability to work independently and to multitask, demonstrated leadership capabilities, and a proclivity for focusing on strategic outcomes. Applicants should be creative, professional, and eager to learn.
One to three years of related graphic design, communications, marketing experience and/or training; or equivalent combination of education and experience.
Excellent interpersonal, communication, writing, editing, and organizational abilities.
Proficiency and strong command of Adobe Creative Suite demonstrated by submitted portfolio.
Demonstrated experience using social media platforms to grow and engage communities, as well as with management tools to curate content, pull metrics, and monitor audiences via social listening.
Strong command of Microsoft Office and email marketing platforms. (MailChimp experience preferred.)
Ability to work both independently with little supervision and in a team environment.
Demonstrated respect and sensitivity for others; ability to inspire trust and work with integrity.
Demonstrated understanding of the value of inclusiveness and diversity in all its forms: racial and cultural, political, age, gender, economic, and social.
Versatility, flexibility, and a willingness to work within constantly changing priorities.
Ability to adapt to a rapid work pace with frequent deadlines.
Experience creating and editing short films.
Experience working with print houses on jobs requiring supervision and press check.
Familiarity with the work of the Aldo Leopold Foundation and Aldo Leopold’s history and legacy.
Familiarity with a wide range of current issues in natural resources and conservation
Send a cover letter and resume, as well as one professional writing sample and three to four creative pieces to . Use the subject line “Communications Associate.” References will be required for top applicants. Applications will be reviewed on a rolling basis.
Deadline to apply is Sunday, October 27, 2019.
The Aldo Leopold Foundation is an equal opportunity employer and recognizes that just as a healthy ecosystem depends on biodiversity, a healthy human society depends on cultural and social diversity. The Aldo Leopold Foundation is committed to expanding the conversation on land ethics by acting to achieve a rich diversity of staff, board, volunteers, members, supporters and those we seek to engage with our programming.